Originally posted on AllHipHop.com:
“FEAR OF GOD” IS A WAY OF LIFE, A PHILOSOPHY, THAT GOES BEYOND RELIGIOUS EXPRESSION. THE COLLECTION, BORN IN THE STREETS OF LOS ANGELES CONNECTS THE MASSES THROUGH A STREET-WEAR MENTALITY. ALL OF THE FABRICS, MATERIALS AND GARMENTS ARE SOURCED AND CONSTRUCTED IN DOWNTOWN LA.”
When Kanye West first wore a kilt during his performances for the Watch the Throne tour, the Hip-Hop world was up in arms about Kanye’s new style. From the fans to fellow rappers, Kanye had everyone talking about his unique sense of style that many fans didn’t quite understand. Last night (May 1) AllHipHop met the clothing company behind the hype, as Fear of God was on display at Four Two Four on the infamous Fairfax Avenue in Los Angeles, California. For those unfamiliar with Fairfax Avenue’s fashion district, the famous street is home to a handful of stand out brands including Diamond Supply Co., Pink Dolphin, The Hundreds, Hall of Fame and many others.
If the goal was to shut down Fairfax Avenue, mission accomplished. As Hennessy V.S. filled attendees cups and the sounds of DJ Izzo (Freddie Gibbs’ DJ) could be heard from the street, Fear of God Los Angeles designer, Jerry Lorenzo, hosted a showing of his Fear of God 2013 Summer collection. Known for being a head promoter at Greystone Manor’s infamous Sunday night, Jerry premiered his Summer 2013 Collection in the heart of Fairfax Avenue to a packed house.