“FEAR OF GOD” IS A WAY OF LIFE, A PHILOSOPHY, THAT GOES BEYOND RELIGIOUS EXPRESSION. THE COLLECTION, BORN IN THE STREETS OF LOS ANGELES CONNECTS THE MASSES THROUGH A STREET-WEAR MENTALITY. ALL OF THE FABRICS, MATERIALS AND GARMENTS ARE SOURCED AND CONSTRUCTED IN DOWNTOWN LA."

When Kanye West first wore a kilt during his performances for the Watch the Throne tour, the Hip-Hop world was up in arms about Kanye's new style.